You can consider it a win, but its really not, not in that respect at least.

They're trying to create an MMO for the players themselves, not just a business model to get more monies, but something that players and fans can actually enjoy and want to be a part of. Giving out contests like these, the ring for instance as well, allows players to contribute their own creativity to the game. Its not that the XIV team needs our input, they could just do what they want, or what YoshiP wants. Rather, allowing players to do things like this gives people the chance to do more than just play a game, but make the game part of yourself too.

I like it, haven't contributed to anything as of yet and I hate the sound of my own voice across a recording or intercom, so I wont be doing this lol But I like what they're doing.