One thing I personally think is making this game a success is the whole story and build up around Dalamud and 2.0. I seriously think this is a successful formula of delivery when planning and releasing new content -

Gradual changes to in-game world
small updates with new content
coherent story that builds towards the release
and unique content that can't be obtained once the new release hits.

I want the game to keep doing that, even after 2.0.

I want at least some of the stories I experience in game to be a non-repeatable thing. So we can look back and say, "Yeah, I was there."

Discuss.