30 hours for level for level 15 seems reasonable but I'd hope it would slow down after that.
If its too fast to hit 50 as it is now, then being such a short term goal it become's people's only purpose. The majority of content below 50 is ignored until reach the level cap. All of this content is then considered to be too easy and gives poor rewards when if it was done at the level intended, both would have been a lot more reasonable.
As most people then have level 50 jobs, any repeatable content is generally skipped in favour of focusing on more rewarding, higher level content; why would you repeat a dungeon for level 20 gear when you're going to be past it a few hours?
As such little content is added for lower levels, this can be discouraging to new players who see only a grind to the level cap awaiting them. On top of this, the level cap become swamped; with all content targeting the same people there are only a limited number of equipment slots people want to gather gear for and favoured pieces to go in them. Again, this results in a select few items and events being done giving the impression of limited content when its actually the players that aren't doing it. Those who do want to do it find it harder to find groups, making the issue worse.
I'd much rather see hitting the level cap as a more long term goal but ensure plenty of content with worthwhile rewards scattered among all levels. If you're going to be spending a longer period of time in a certain level range, you're more likely to want to be geared up for it. There's no reason why the sort of content usually designed for level 50 players can't be done for lower levels too.
During the GW2 beta, I joined a dungeon event; large number of players fighting their way through a dungeon, facing a worthy boss at the end. The dungeon was at level 5, the boss was level 8, yet if the numbers had been higher it could have seemed like an end game event in many MMOs.



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