Basically, I was contemplating content I enjoy a bit though don't touch much lately. When SE wants to bring more attention to these aspects of the game, they simply 'add more of them', be it deep dungeon or variants.
Which is all well and good, but (and FATES fall into this too), I think it'd be more exciting if it was evergreen. Rewards could be added to a pool, perhaps, earnable by currency you earn from doing these dungeons.
They could be added on a regular basis; a system like PvP, where they do (well... on occasion, moreso lately which is fun) add to the vendor consistently to buy things for crystals, or do their seasons where you PvP quite a bit until eventually getting a reward (of which in the far future will be added to the vendor, but you get it much earlier). I know PotD got some additional rewards at some point, but that was specifically for itself and not very common/has been added to since.
Stuff like that could be a lot of fun and make there be a point to going back to doing these things even if you've already collected all the rewards.
Say you really like HoH (like me XD) but aren't really interested in the rewards. If it had a currency like crystals or general 'deep dungeon' seasons (and this could be for variants or combined with them too!) you could go do HoH for it, it'd be content you could choose from a variety of those options.
Anyway, just a random thought, I'm someone who is excited when rewards are added to content I already enjoy but expected never to get updated.
(doing this for FATES or similar would be nice too, I wish FATES got a bit of a rework, at least the older ones that there's little point to doing)

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