
Originally Posted by
VeyaAkemi
It's because MMO players are by their nature motive-driven. The initial Variant Savage were seen as bad content not because of anything they did as instances, but because their rewards were seen as poor, it didn't matter how they actually played, even if they had been the most innovative and fun content in the game, they would still have been seen as failures due to the lack of rewards, and this is what prevents content from ever being evergreen, the moment their rewards fall off, the content falls off.
The only content that has been immune to that effect in the game are Relic grinds, where the main reward is ultimately the look of a flashy weapon, and Ultimates, whose reward is seen more as the prestige and experience... and also a flashy weapon glam, so any time the reward is too material in nature, usually bigger damage number, in any game whatsoever not just limited to MMOs, that content falls off, and other than a handful of evangelists that keep the content some degree of alive, most everyone moves on.
Even I am not immune to that effect, the reason I don't care about most Ultimates is because I think the reward weapons are gaudy and ugly, so they feel like they will be a huge effort for no payoff to me.