Quote Originally Posted by Valence View Post
Imagine running content only because of the carrot.
¯\_(ツ)_/¯

I mean, this is a game and MMO, so it's understandable that SE will want to create appealing rewards since that's how games are aimed at them. I only do content if I like it enough and I get a cool glam, hairstyle, minion, or mount like I know some ppl enjoy Savage/Ults for their final dyeable armor and the shiny weapon is fine.

The biggest example is with how the new PVP pass always has the final reward being a new glam set or mount along with small rewards on the way there.