Mare users genuinely have their head up their own backsides, they never carried the game. You can point out the game's declining performance but it peaked pre-Mare when WoW was in a bad state and everyone was stuck at home during the COVID pandemic. WoW was always going to recover and the gaming industry was never going to sustain those COVID numbers. Even in this "bad state" of XIV, the game is still profitable. As for Square Enix collectively, they made some bad choices with NFT games and are now making a long-term stranegychange under their new CEO. The company isn't dying, far from it.
I'd argue the game has actually suffered from the spike in popularity alongside an unsustainable "don't ask, don't tell" moderation status for third-party tools. It wasn't just Mare, there's a ton of other tools that haven't gotten very good as the larger player base meant more reasons (and more money being donated) to develop these tools. Certain WoW guilds streamed blind XIV clears and even financially contributed to the development of certain UI/raiding third-party tools.
On the topic of WoW and WoW guilds, the lead game designer of WoW was recently on Echo's Race to World First livestream. Meanwhile, in FFXIV, Square Enix no longer recognise the world first savage and ultimate clears at all due to one too many cheating scandals. All the legitimate players have been missing out on the potential of recognition because some players abused the trust (mis)placed onto the community.
The discrepancy between the haves and have nots, regardless of playing PC or console, has grown far too large. Square Enix needs to course correct the "don't ask, don't tell" policy with proper moderation of their game. That's not just issuing a round of legal takedowns every few months on the main third-party tools, they need a better toolkit to actually protect the game client. Ultimately that means a modern, kernel-level anti-cheat.
The Windows version is only two months away from only supporting Windows 11 and hardware that officially matches the requirements for a normal, out-of-box installation. There's no reason why they couldn't license something like Easy Anti-cheat (or any other solution) while also requiring Secure Boot/TPM for the game to run.
I feel this might only be a matter of time anyway, especially as all the main QoL requests are on course to be added before/by the release of the next expansion pack. It'll be interested to see if they use the first Fan Fest to announce this or just quietly drop the information in a blog post somewhere.


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