I know it sounds bad, but hear me out before judging too heavily.
I just watched a video of someone going into 7.3 alliance raid and had completely forgotten where the first part of the raid took place and had to pick up his phone to look up where this new content was happening.
And this is an issue that I come across all too often, not only with .x patches, but with moogle events and cross over events. I have to look outside the game to find the information where is the NPC giving me the event quest.
And considering patches and events are generally something that you would want to make more players to go and check out. I think it would be great to have a sort of "what's happening" window that pops up at log-in.
Obviously you should be allowed to disable that entirely if you don't want it to show up ever.
I know there is already the "recommendations" window, but that thing is barely worth looking at since it only shows whats going on in a given area.
While I am against blatant advertisement pop-ups I think it is important for the game to advertise it's own content in some way and you could have artists submit artpieces for the pop-up message for a given moogle event and it shows in-game, much like the ads on the website and launcher already have.
I dunno, I just like the sense of community it brings when the game is like; "hey go check this out, there's alot of cool prizes" and it's an easy one click to track sort of thing to see where the NPC is at. Even for things like the Alliance Raid.
Heck, I personally took a 6month break since 7.0 and when I returned and wanted to see the key features they were hidden in some nonsense areas, like the cosmic exploration quest was in Old Sharlyan of all places and I had to google to find it.
It's so unintuitive especially when you don't want to constantly check things from patch notes or from your phone in general.
It could also include you general daily list for Hunts, Roulette, Wonderous Tails etc.