WoW was always incredibly desolate, antisocial and boring to me. It's one of the few games that makes me question my own mortality and go "what am I doing with my life?", as I watch my character s-l-o-w-l-y jog her way through oversized forests and plains, just to kill and collect 6 bear-asses because some rando at the nearby farm told me so.
The entire irony of WoW being social by design, yet being an incredibly lonely leveling experience.