Even with their explanation during the LL, it seems like there was just a real disparity between what they planned for and what was designed (I can only assume these are two different teams that didn't talk to each other).
I cannot imagine how anyone would think FT was ever intended for the wider player base. Yet, the initial entry method is exactly that. And, why would you not cap off OC with a raid like CLL? And so, really, there is nothing for the casual player base to level up and use their phantom jobs in.
So, what is the point in OC, for the casual player base? There is no accessible raid to use your phantom jobs in. You can't level up your normal jobs. Sure, it should be easier to get the demiatma in OC but, after that, there is no incentive to get any further relics from doing OC content. The rewards, apart from the Twirl emote, are far too easily obtainable. So, even if you were going for those, you will be done in a relatively short amount of time. Gold farming, if you want that glam, is devolved to going on WAR and spamming cannon shots. Last time i did that, 5min in and I was falling asleep.
Back to pvp, I guess...