Get real people, the story drives the game but if it was purely a story game, it would have been dead long ago. The game survives by making you stay subscribed for 4 month periods between 6 hours of story. I don't know how people can't understand this.
And yes, as a new player looking for an MMO, they almost certainly wont make it to the endgame unless they bet on a story skip unless they also like 500 long visual novels. If the story was as story driven as you people claim, a monthly sub would not be justified.