The new player experience and how FFXIV fails as an MMO.

[Mawlzy]

Endgame isn't artificial. You can think of it as the point where you've stopped progressing and it makes more sense to focus on honing your gameplay with your complete skill list instead of having to incorporate new skills all the time. The consistency of endgame makes it more likely that challenging and deeper content exists because it doesn't need to account for a huge range of participants that might have different levels or quality of gear.

I mostly play(ed) PvP. That would suggest my endgame is level 30. The "challenging content" of level 100 PvE is of no interest to me.