I answer rhetorical questions....because a question, is still a question......

A lot of areas.

Expenses, debt.....such as creating an MMO that costed $400,000,000......Along with other costly titles.....This is the belief of many....

"The failure of FFXIV 1.0 was cited as a major reason why Square Enix reduced its projected income for the year by 90%."

https://www.forbes.com/sites/insertc...orecast-by-90/

"Square Enix invested heavily in developing and marketing version 1.0, estimated to be around $400 million USD."

SE has been reckless......
https://tech.yahoo.com/general/artic...142904767.html

XIV nearly destroyed SE, and they are still paying for XIV til this day. Avengers was believed to cost around 185 million, compared to 400 million (XIV)...... XIV not Avengers is SE's costliest flop. It was deemed the most expensive RPG ever. This is how you soak up your money and wonder where the "Profits" went......what is a profit at this point? Hence, no level of success seems to be enough for SE (High expectations....).