It also doesn't help that if me and my best friend want to play the new Wow expansion Midnight all we need to do is buy it and we both get level boosted to whatever level Midnight starts at and can immediately play together. While in 14, you have to be caught up to the story and at level cap, which requires 3 purchases to achieve vs. Wow's 1.
And I get it they're different games. I've been playing Wow for 20 years and 14 for 12 years. I get it, but one is infinitely more accessible and is learning and adapting things that work in 14 and stealing your players. It's gonna start with housing.
Mark my words if the next story isn't good, the population is going to level out lower and lower. They need to do something anything other than "just go play something else." Because people will, and they won't come back.