Naah Fam can't agree with that, really. Their spiel of "you can unsubscribe" sounds more along the lines of "if you take a break, getting back to where things are is pretty easy", not a "we plan for you to cancel your subscription with only playing 1-2 months per year."
In a live service game, one with a subscription cost, any good business wants to keep your subscription rolling. Same with FFXIV. A constant huge shift in player numbers is poison for infrastructure planning and financial security.