What I expected was what they originally said:I think the reason it got managed by Mammets is because they quickly discovered that it risked becoming a grindy chore like MMORPGs used to be. In fact, on release day some people actually got to max rank by click gathering instead of relying on things like workshop EXP.
- A place to let your minions and/or mounts roam around (this turned out to be true).
- An island away from every other player (this also turned out to be true).
- Although they were unclear about everything else, there was a lot of speculation that it was intended to be a sort of life simulator. However, the implementation was thoroughly boring, probably because it's a tab-target MMO but I don't know.
- There was speculation we would be able to build things which seemed pretty certain considering an island is otherwise empty, which turned out to be true. However, as yet, there is no actual housing there.
- Given it was taking the Ishgard Restoration/Field Op slots, it seemed there would have to be some sort of progression system like those had, which explains why we got the ranks and rewards.
So the potential for it to be very grindy was there and they obviously nerfed that a lot by giving giant EXP awards from crafting, building and daily workshops.
Managing it with Mammets was obviously to consider players with only 10 minutes to play per week. I think the text that shows when you unlock them almost completely admits that. Knowing how concerned they are that everything works for extremely casual players, it was predictable it would be finished "quickly".
I mean, did it surprise me that even Yoshi-P got through the majority of ranks within the first livestream he did of it? Literally half finishing the content in under 2 hours? No, that didn't surprise me tbh.
They have a QA team of over 100 people and also get staff that don't play the game to test it out (such as Marketing and PR teams from other departments). Their goal is literally that people who have never played the game before can get through it.