You are wrong though. Yes there are reasons to keep subs. Its mostly FOMO for events and PvP pass, and so they don't lose housing. Without those reasons, people will easily cancel sub and wait till next expansion or even longer. I log on to do Frontline, and step into FC house every day. Its a daily chore for me. I wouldn't even do that, but I am the FC leader and my one sub lets everyone else drop theirs while we play other shit.