I honestly encourage people to take a look at FFXI's Starlight event and compare. Keep in mind that FFXI hasn't got a new event in a long time due to it being on maintenance mode, but look at the quality of rewards/interactivity of the event:

https://www.bg-wiki.com/ffxi/Starlig...ebration_Guide

Multiple interactive events that give you all sorts of equipment and furnishing rewards, including reusable items that you can use to give you a costume to look like enemy monsters in towns.
Oh, and the best part is you don't have to pay real money to get last years rewards if you missed them.

Vs FFXIV's Starlight 2024:

https://ffxiv.consolegameswiki.com/w...ebration_(2024)

2 whole quests where all you do is run around talking to NPCs. How engaging.

This is the same company producing these events.