Literally just more stuff to do, more often. I'm not a game designer so I'm not gonna write a book on how to do this, but it's common sense that if you're charging people monthly for a service but only delivering new content once every four months, people are gonna just leave for four months. And the way the content's staggered and predictable means someone can safely say "oh, this four month hit is gonna be trash, so actually I'll come back in 9 months." This is how FCs die. This is how friends lists evaporate. This is how in game communities fall apart. Stop encouraging people to take breaks as an excuse for being too inept to just recycle an event or do the bare minimum. This game has over a decade of old events and old content just sitting in the closet but you wanna act like you can't just revive old events once a month, or cycle your unreals instead of keeping the same one for months, or just ticking a box to reactive a mogtome event or something? It's sheer laziness and people see it.
And that's not even touching on the embarrassing cutscenes/writing in this "story focused mmo." Or the jobs whose animations generally lack any impact or feeling, and all revolve around a two minute egg timer. Maybe you get a variation at the 1 minute mark as well, if you're lucky. I've played 20 year old 2D f2p korean mmos with more oomph behind their classes than this one has right now. There are solitary dudes in their basements who mod the skill animations to give them more oomph and then release them for free and they don't even have the support of your company's coffers. There's just no return on investment right now. Even if you raid, aka the only content in this game that seems to get any attention atm, the amount of actual content you get to do each week is abysmal because you're obsessed with timegating everything to a weekly schedule. The result is that after tuesday passes, it's rough getting anyone to want to do anything.
So what is there?? If you're a casual, you've been told you won't see jack until later in 2025. If you're a raider, I guess you can bang your head against a single new raid, and then relog every tuesday to clear savage like it's your second job. That'll be 15 a month! "Why are people leaving???" like dude just give people something to do. Foray + Relic should've been out in .05, it's stupid to backload your most replayable grind content like this.