I don’t know the OP or have experience with their community, but I want to offer some perspective on why promoting a community might face resistance. This isn’t about OP or their specific group—it’s a broader issue that some people have with communities.
There’s a perception among some players that communities can sometimes feel more like businesses disguised as social spaces. Instead of existing purely for the community, some groups have been known to use their platforms to promote themselves, often to grow into something bigger, like a Twitch brand or even a professional-level organization. Custom matches and events can sometimes feel like stepping stones for self-promotion, and while that’s not inherently bad, it can leave a sour taste for those who’ve seen it happen before.
The concern grows when these groups expand to the point where they influence how the game is played on a larger scale. For instance, if someone joins a community but doesn’t feel like they fit in, the group’s continued growth can still make it the dominant voice for a specific part of the game. Eventually, that influence might extend to solo play expectations, too—similar to how PF stratigies from certain Discords have become the unspoken expectation when playing in Party Finder.
For some, this kind of dominance feels stifling. They worry that as these groups grow, they’ll dictate the norms, strategies, or even culture of areas of the game that they’re most passionate about. It’s not about animosity towards the group or its members—it’s about a fear of losing autonomy in a space they deeply care about.
Again, this isn’t to say OP’s community is heading in this direction, but it’s worth understanding why some might approach these efforts with caution or skepticism. It’s rooted in experiences and concerns that are very real for many players.