My thoughts on this

I dont like it, but its not taking resources away from XIV, SE got licensed the I.P to tencent and it'll probably just stick to Asian markets, not gonna play a mobile game but it aint draining resources from XIV, I dont think this will do well in the west either, but it'll probably do decently well in Japan and China.

THAT SAID, I do think FFXIV has an I.P or a brand is no longer that plucky underdog and this just points to another symptom of a game which is past its peak.