ELI5 How we went from this....

[Elissar]

https://www.youtube.com/watch?v=C5vqrKfADW4
6.2 buried memory trailer

and this


https://www.youtube.com/watch?v=5jmALV5kDVw
5.3 reflections in crystal trailer



to this


https://www.youtube.com/watch?v=T_UMKggEkUI
wuk lamat once again 7.1 trailer

[Swordsman]

https://www.youtube.com/watch?v=C5vqrKfADW4
6.2 buried memory trailer

and this


https://www.youtube.com/watch?v=5jmALV5kDVw
5.3 reflections in crystal trailer



to this


https://www.youtube.com/watch?v=T_UMKggEkUI
wuk lamat once again 7.1 trailer

[Jeeqbit]

Because of time. Time progresses and over that time things change.

[Cenobia]

Simple: For a company who's main goal is to make their share prices go up (even one as comically bad at it as Squenix), goodwill is a resource to be traded for more money. In the case of XIV, all of the profit (and talent)is being either siphoned by the executives, or reinvested in other games that will inevitably faceplant due to a myriad of reasons. Yes, this will obviously kill the golden goose that is XIV in time, but that's not the shareholders's concern, since they'll long since have sold their shares and moved on, and the executives will long since have stepped down with multimillion dollar bonuses.

It's called Maximizing Shareholder Value, and it's an ideology that has been destroying capitalism since its inception in 1970 by Milton Friedman. But most companies only got on the bandwagon in the 2000's, and we're now seeing the effects everywhere. Square Enix is no different. It's quite possible that Yoshi P's promotion to the board of directors was to force him to be beholden to the shareholders so XIV could be milked accordingly.

[Espon]

https://www.youtube.com/watch?v=T_UMKggEkUI
wuk lamat once again 7.1 trailer

I get it, you don't like Wuk Lamat, however, she appears for less than 5 seconds so I'd hardly say the trailer is all about her.

[Kranel_San]

I get it, you don't like Wuk Lamat, however, she appears for less than 5 seconds so I'd hardly say the trailer is all about her.

She should appear for 0 seconds

[EchoingPulse]

I get it, you don't like Wuk Lamat, however, she appears for less than 5 seconds so I'd hardly say the trailer is all about her.

The point Elissar is making is that derp Lamat will be all over the entire story again. Crammed down throats until the end.

[Rehayem]

I get it, you don't like Wuk Lamat, however, she appears for less than 5 seconds so I'd hardly say the trailer is all about her.

Didn't Wuk Lamat appear in the 7.0 trailer for 10 seconds yet the entire expansion was basically about her?

[mallleable]

So you see, they wanted to add new stuff to the game during the Endwalker expansion, and they call this collection of new stuff a 'patch.' This particular patch was called Buried Memory, and they wanted to make players excited for it. To do so, the collected video recording of what will go in the patch, and the arranged those video recordings in a pleasing way, and added music . This is what some refer to as a trailer.

This isn't a new thing, back in Shadowbringers, they made a trailer of the Reflections in Crystal patch using a similar process, but that time the used different videos, and different music.

And now in Dawntrail, they made another trailer for the Crossroads patch, and this time they used video, and music music from that patch which had a brief shot of the new character, Wuk Lamat.

And now you see it it possible to make three trailers look different by changing the video, and music that goes into them!

[VeyaAkemi]

Y'alls are really crying about an established character that, regardless how you feel about her, is important to the on-going story, showing up in a group shot and in gameplay footage?