I think one of the biggest problems with FFXIV at this point is its patch cycle and content cadence. It is nowhere on the same pace as other MMO's and live service games which consistently deliver content monthly and sometimes weekly.
While many games have adopted an 8-week season model, so content is dripped to keep players consistently engaged, XIV continues with its content drop every 4.5 months. The problem is, most of this content is cleared within a few days to a week and there is no incentive to be engaged daily. Nothing they create can fill a 4.5 month period.
Allied Tribe Quests, dailies and weekly raid runs are simply not enough. What does XIV lack compared to other games doing content better? Weekly Bonuses, Monthly Bonuses, Daily Tasks that come with some award or bonus.
MSQ is dropped with an hour-long new story bit, but then we are expected to wait another 4.5 months until the next arc. The entire patch cycle just feels outdated and not something that can be sustained when other online games are able to deliver fresh content quicker.
There is the state of mind (from the devs, too) that the game is meant for folks to unsub for periods of time. But then that just creates a huge downtime in between every patch and you aren't guaranteed players will return.
Yoshi P is determined to keep the game running for the next 10 years, but if he is to do that something needs to change.
Even SE's online store structure is outdated. Most games and MMOs you can access the store and buy right from the game. Everything is just so outdated and archaic and I think that will be XIV's downfall and where it will eventually get left behind in the dust.
Why couldn't they add a Season/Battle Pass with rewards to unlock from glams to XP boosts to fantasia and housing items, etc? Why could we have more engaging daily and weekly challenges?
I just feel we are in a time where XIV is no longer the pinnacle/star of the show in terms of MMOs and other games in the online space and I feel Yoshi P and the devs are so stuck in their ways they probably can't change it.
As a veteran player since the ARR beta in 2013, even I am reaching my limit. And the 7.0 story did nothing to make me even give a crap about what comes next. Maybe it truly is time for me to hang my hat up and move on. Yet, I keep holding out hope someone can come in and shake up leadership and the development of XIV. I just don't see it getting to 10.0 in its current state and how they choose to release content.