I think one of the biggest problems is just the lack of variety in terms of how to get gear, levels, and items. Content released in a certain expansion (Eureka, Bozja, Island Sanctuary) only contains items relevant to that expansion and never gets updated to match current expansions, alternatively there's no way to really use old content gear or weapons besides desynthesizing it and selling it on the MB. Other MMO's and other games allow you to level and get better gear through various ways and give you the option to trade in old gear for currencies/items that you can use to claim glamours, titles, customization options, and even gear that's better than what you have.
The reason there's no longevity in the game is that old content has no reason to exist beyond being an interesting change of pace once in a while. For example; if Bozja wasn't the most efficient way to level from 71-89, I doubt it'd be populated as much as it is now. Adding to that, for me personally, if they added Rival Wings to the roulette and had it get populated frequently, I'd be playing it multiple times a day just for fun.


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