We're all sitting here pretending that Mare, and other largely visual third party mods are a big issue that's killing the playerbase.

It literally doesn't affect you. They're using visual mods that only show up on their screen, or the other people they're linked with on Mare. If you're not using plugins, if you're not using any third party programs yourself, it is literally none of your business what they are doing. You can complain when they're using programs to cheat in PvP, give themselves an unfair advantage in harder content, or bot the game/cheat the marketboards. It's about as petty as me telling you that I think your character is ugly, and demanding you change it to my liking.

It's a fairly simple silent contract. Anyone who uses Third Party Programs keeps their mouths shut about them, and Square doesn't have to do anything to penalize them. The reality is a HUGE chunk of this community uses third party programs, and Square knows full well that doing anything to restrict this segment of the community jeapordizes their willingess to stay subscribed to the game. Third party tools add QoL, and is probably the only reason the casual/RP community is as large as it is. Square should at least look to some of the plugins people are using, and ask themselves why they haven't implemented them into the game themselves.

A real improvement would not come from the ToS, but the Game masters who enforce it. People openly violating ToS need to get hammered quicker, and when they do ban people, they should at least provide context behind the ban so people can learn from what they did wrong. The improvements to Blacklisting were already a major step forward, as well as implementing term filtering. But there is always more they can do to reduce ticket volumes.