That's like saying raiding wouldn't be as popular if it didn't give gear. Exp is part of the content.For the record, what made Bozja more popular and have a longer lifespan wasn't specifically the content itself (even though it was better than Eureka) but rather that for a time period in SHB, prior to the rebalancing of dungeon exp, Bozja was unilaterally the fastest way to acquire exp for alt jobs once MSQ was finished and all regions unlocked. It was the de facto power leveling location.
I highly doubt exploratory content, without the EXP incentive while remaining equally grindy as previous versions were, will suddenly see more engagement than historically has been.
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