I think is more like what the content is.
High end fights, for example, some people get done with it in 1-2 weeks. While others, especially PF raiders (like myself), can take up the whole patch cycle to complete them, due to how inconsistent players can be. And even so, there's only so long before fun turns into frustration for not getting people that actually mean "Enrage to Clear".
Story content is consumed at a set pace for everybody (if you don't skip scenes)... Usually patches you'll end up with around 3-5 hours with MSQ and sidequests, if you don't account the wait time for queues. This is done with the minimal time spent in a game.
I honestly feel that XIV absolutely needs content that is a time investment but not just a mindless grind - it should have an engaging difficulty level. I don't wish any of WoW's features in XIV, but they do have things that checks those boxes, like Mythic +, Torghast (when it didn't have a FOMO aspect), or recently Delves. This is just an example that would appease PVE savvy players, like myself.
I don't think that Bozja was very successful in that. It did have some very interesting rewards behind time investment, but the truth is you spent most of your time in SF and Zadnor just mindlessly hopping from one FATE to the other with one of the half-dozen CE's in between while you waited for the big instances to pop. Eureka was a little more nuanced than that, but still not exactly where I'd consider a top tier design. I'm really hoping for Dawntrail's ones, but not just taking what was successful from its predecessors, but actually tackle what they lacked.
That being said, I wish the Field Operation was a 7.0.5 feature, and it had a new zone in even patches. I know we'll be getting that, but I feel a big problem is the right now. The base patch of 7.0 is literally too empty of new features. They want us to log out if we're bored, but I want to play engaging activities XIV and not just waiting for 2 hours every day to see if I can fill a party finder group to finish my M3S prog. It's the only game I'm interested in rignt now.



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