Yeah the Baldesion/Delubrum runs are something I really gotta get involved with. And that's exactly the kind of thing I was looking for: just a big social atmosphere within the game.
Savage/Ultimate World's First races are in a weird spot though. Only one every few months, then it's done. I was thinking more casual competitions -- something like a local bowling league only whatever the FFXIV equivalent is.
Aethercon is probably the closest to what I'm looking for: accessible to the public, good social ground, fun ways to play the game. That sort of thing.