100% agree that map links posted in chat do absolutely nothing to help the coordination. On Aether this has been becoming more common rather than less, which is disappointing.
I disagree that the modal player "run(s) around cluelessly and attacks anything that moves." Again, on Aether there are certainly some players who do that, but in most matches the bulk of the players are making somewhat coherent decisions, even if they can be slow to react or have imperfect strategic awareness.
Hence I have always suspected this idea they don't have their maps open is more likely a case of them not being very good at FL.
But I completely agree some input on which team to attack or objective to grab improves the matches. I suspect that when shotcalls/SFX are flooding chat, however, there is a subset of players who willfully start ignoring them. You can argue such players are naughty for doing so, but if it's the reality then it falls on the commanders to find a commanding style their troops will actually follow.
It's simply counterproductive to regard the "average players" as a hindrance to your beautifully-oiled strategic machine if you rely on those players to help win matches. Whether they are actually needed when an effective premade is leading the action is less clear IMO.
It's been pointed out here that FL is a war game and that "real" battles involve a single commander ordering around obedient soldiers. This tends to overlook the "game" element and how players interact with the mode in practice. In NA in particular, that is simply going to rub many players the wrong way. Coordination is necessary. How it is achieved is more subtle than a commander smashing down an iron fist.

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