Open world pvp between companies would be great fun. Defend your companies house/fortress from raids from other companies (capture the flag type). Server time based pvp events. Nations go to war. Factions in each nation that fight each other like gangs. 1v1 duels or party duel options even. Rewards and some type of point system. All of this being something you could join by choice of course. I'm hoping for some pvp. *sigh*