Why is the game not OUT there in the media/mmo sites?? Devs/Yoshi gotta get on this!

[Sephrick]

SE is trying a brand new tactic where they don't advertise the game at all ever.

Who needs market saturation and positive brand recognition in today's gaming industry?

[REDace0]

Actually many outlets covered the release of the ARR teaser on the day it released. I recall Gamespy specifically. Since then some sites have even been keeping up with other news, such as the discontinued achievements post on the Lodestone.

I have a subsection of news.google.com for the keyword 'FFXIV', and I find this coverage through that.

Examples

Escapist Magazine covers trailer

MTV covers trailer

Gamespy covers discontinued content announcement (I don't think they would've mentioned it, but the trailer got them interested in FFXIV again it seems)

The Verge covers gameplay announcement (this was after they covered the trailer and discontinued stuff)

Siliconera covers gameplay announcement (btw, it sounds like FFXIV: ARR is the headliner for Square-Enix at Gamescom, so it's finally getting the spotlight.)

[Sevro]

I have never heard of the verge, siliconera, or the escapist, not to rain on your parade or anything. people shouldnt have to google ffxiv to discover it, they should have to do no more than visit mainstream community sites like the ones i mentioned and have it in front of their face. furthermore i have never gone to MTV for gaming news, people go there for jersey shore and the real life. gamespy covering discontinued content doesn't shout "new game! new game!". the fact it was framed in that context is exactly what i mean. the title saying "FFXIV Content Going Obsolete" rather than "Re-release on the way" or whatever does two very different things to an audience.

IGN, PC gamer, PS3 mag coverage is what's going to help get the game out there

[Starlord]

I have never heard of the verge, siliconera, or the escapist, not to rain on your parade or anything. people shouldnt have to google ffxiv to discover it, they should have to do no more than visit mainstream community sites like the ones i mentioned and have it in front of their face. furthermore i have never gone to MTV for gaming news, people go there for jersey shore and the real life. gamespy covering discontinued content doesn't shout "new game! new game!". the fact it was framed in that context is exactly what i mean. the title saying "FFXIV Content Going Obsolete" rather than "Re-release on the way" or whatever does two very different things to an audience.

IGN, PC gamer, PS3 mag coverage is what's going to help get the game out there

Finding FFXIV without Googleing it? How do you propose to do that? :/

[Sevro]

Finding FFXIV without Googleing it? How do you propose to do that? :/

what i mean is any wow/aion/eq2/rift/gamer in general should be able to know nothing about ffxiv, or not have it in sight, visit IGN as a general go-to place for game news. and see a ffxiv relaunch article on the front page. that's called good advertising

[REDace0]

...snipped to respect your screenspace...

Didn't hurt my feelings any. Escapist is excellent though, worth checking out. The Verge seems to be as well. I just picked a couple links from my Google News results nearly at random; ordinarily I never go to MTV. I didn't even know they had a gaming site.

Gamespy did cover the trailer first though, and link to it in their post on discontinued content, so I don't think that criticism of their coverage sticks.

[Mudd]

I have never heard of the verge, siliconera, or the escapist,

How have you never heard of Escapist?

[Mug]

IGN did post an article about the website/trailer the day they went up.

[Akira_Tenshi]

It's been on every major news site I can think of lately.