How does road to 90 work?

[CamuiKushi]

I was under the impression while a world had "new" status your character had the buff, but it's fallen off my alts on Dynamis (not on Seraph) since 7.05 dropped. Is this working as intended or did something get broken during maintenance?

My daily limit has been reached so I'll just add it here:

it lasts 90 days from the day you created your character

I created one of these characters back in October last year, though. It's been well over 90 days since then.