Remember this is NCSOFT we're talking about, and they actually do know how to make content or classes enganging. Problem is, it's a Korean MMORPG, meaning it's going to be pay 2 win from the start.
The Auction House (Marketboard) is completely reliant on a currency called Lucent. You can only get this currency by using your wallet, or doing PvP castle sieges at max level. The game is entirely focused on guild wars, meaning the top guild will hold all castles at one point and you won't be able to get stuff done because those don't accept weak players. There's also other methods to farming it in game that I've found here.
The streamer Kanon has been advocating for the game to be less p2w in the West, but we know it's very unlikely to be so. He even attended one of the dev meetups and told them what Western audience already thinks about it: p2w garbage
https://www.youtube.com/watch?v=Go06gADja_Q
People will play it because the market desperately needs another MMORPGs to compete with the "Big 5". Game might not last long in the West because of the entire Lucent system.


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