I don't quite see why people are so offended by the post, it actually does bring up a valid point. SE has to go outta its way to say "were not the same as we were at release, were something new" loud and clearly. As for who cares about IGN and other such sites? A considerable amount of players do, for both PC and console gaming. We will have to see how clear SE has made what 2.0 is by the end of August and October, but clarity is important for 2.0's future.