Thread: Is 2.0 a new game? a rebranding attempt? an update? an expansion? a fix? What Is It?

Ok I'm going to have to ask you. How many times have you seen 2.0 been named as an expansion yet people still look at articles about the game? Since 2.0 was announced, people have been calling it an expansion, yet that many people still look at the news announced by gaming sites. Do you honestly think that once all this information is released, only because SE has given the same expression for an extra 1 or 2 months more than our current 7 months, it will make people not look at the 2.0 news?

You're acting as if this is something new that started only because of the website. It's always been labeled like this by many people, and there is only one way of taking away that label, and that is by showing concrete information about 2.0. Though do you think it's actually wise to show it all in one go, and game sites randomly make an article about 2.0? No. Look at the last couple articles about IGN about XIV. Other than the E3 one, there is almost nothing about XIV. It's better to bring up the brand so that people are used to seeing it, and then take out the information.

However, why do you think SE already planned a marketing campaign? The current spurt of news is just to bring up the topic of XIV to game sites. Every single site I know had an article about it, and every site shows that in some way they are intrigued. This is all that SE has to achieve to get people's attention. All they have to do now is correctly market their game when they plan to market it, which oddly enough, is in august.