- Stop making 1-off quests. Make interesting quest lines with modest cutscenes. Don’t release all the quests in an expansion; release a new quest line every 2 weeks, and make the rewards meaningful—i.e. more than 1/20th of a level in experience.

- Fix the glamour system. Keeping track of acquired gear takes no storage (2KB for 2048 items). Both you (Square Enix) and we (the players) want to experience all the hard work you’ve invested in the design of your outfits.

- Get a North American and Europe Community Manager. If one (or a team) already exists, supplement them. Solicit feedback from North America and Europe, and use surveys. See the community approaches of Warframe and Mihoyo teams, for example.

ps: I intentionally haven’t read the feedback from other Dawntrail criticism threads, and I apologize if some of my points overlap.

pps: I’m not a lore expert and, no doubt, I have some lore mistakes above. These and other plot holes would need to be ironed out, and expansions 2 and 3 would need much tweaking.