Why is every promo item campaign such a mess?

[Eyrilona]

Whoever is in charge of developing FFXIV promotional campaigns need to seriously re-evaluate their processes.

Grubhub Pizza Emote: complete mess that required spending a lot of money to not get a code, go through a lot of additional support calls to both Grubhub & SE before resolving.

Butterfinger mount: Buy 10 butterfingers, take a photograph of the reciept and email it to someone who looks at it and then emails you a code to redeem. Most painless of the promos but I did hear of a lot of people have more trouble than I did.

Mountain Dew Zu: Post and Mt Dew page for code redemption went live and provided codes that we're not valid until DT release. Took them a while to update the pages and emails to state this. Caused a lot of confusion. Site "Sold out" of mount codes before event ended.

Gong Cha mount promo: Vendor has limited locations in the US, many fans would have to drive 2+ hours to reach a location. Not all locations are participating, GongCha's US website has no mention of promo, many locations have no phone number listed to call & ask without additional searching outside vendor's site. $24 for 3 participating drinks which gets you EITHER a keychain OR scratch off code card for promo mount.

I feel like nearly ever promo has been a savage trial to accomplish. Don't even get me started on promo items included with one time run items from SE's store...

Also, rules and conditions are not made obvious. E.g. what they announce, in the case of recently the Mountain Zu, is "collect a few codes from bottle caps and enter the codes to get the mount", but what is actually implemented is, "create a personal account with the Mountain Dew company and fill out forms with all your personal details including real life address and phone numbers to be able to participate at all, and after you do that, you may still not actually get a code but we're keeping your data".

I have found in the case of several promotions that they seem to have in common a requirement to create accounts on, and submit personal data to, platforms I do not want to be on.