What can SE do to make FFXIV "Noticed"?

[yoshikwalla]

Television advertisements that aren't 15 seconds long.

Invest in a commercial during a special event like the super bowl. Final Fantasy XIII had a commercial during a basketball game. Put a commercial in a pre-movie trailer at the theatres.

[bobbygunz]

Yoshi P could perhaps try not to say "it's a secret" everytime an interviewer asks what's good about FFXIV.

For a start.

And when he does explain, he might like to give some other description than simply: "it's going to be very different".

I mean, really. People can't put their hopes and dreams into vague promises like that.

[Nonsensicles]

Yoshi P could perhaps try not to say "it's a secret" everytime an interviewer asks what's good about FFXIV.

For a start.

And when he does explain, he might like to give some other description than simply: "it's going to be very different".

I mean, really. People can't put their hopes and dreams into vague promises like that.

I'm pretty sure he's saying all he can without getting in trouble with the company's legal and marketing departments, or giving competitors good ideas with enough time for them to rush out the same thing before 2.0 goes live.

[bobbygunz]

I'm pretty sure he's saying all he can without getting in trouble with the company's legal and marketing departments, or giving competitors good ideas with enough time for them to rush out the same thing before 2.0 goes live.

There's nothing they could probably think of that hasn't been done before, or thought of before. Swimming, airships, housing, all this stuff's been done before, and probably better than SE will end up doing it. Be reasonable.

And maybe it's true that the marketing department has stringent policies on what to release, and when to release it, but it's pretty rude for Yoshi to string people along without letting them know what they're actually to expect on release. It generates empty hype.

[Seif]

They need to show the new better combat system if they really have one.

If that has only tweaks to the current one it's going to be a hard sell. In that case the best bet is just to show off new landscape but it has to be jaw-dropping FF-style awesomeness.

If the only selling point is the new desert has cacti in it people won't care. Take a look back to IX and X ads that did that well.


Personally though if they haven't improved the combat or story I'm just not going to care and I really hope they have pulled a great game together. We current players should know better at this point screens or videos won't be enough the game has to be good for us to believe it. Time for words and hyperbole has passed bring on the cake that you promised or gtfo.

I think part of the consumers are only going to pay attention if the re-release gets great reviews.
Sadly it's a bit much to assume it'll get a big jump at metacritic because not all sites are going to give it a second chance.

[Nonsensicles]

There's nothing they could probably think of that hasn't been done before, or thought of before. Swimming, airships, housing, all this stuff's been done before, and probably better than SE will end up doing it. Be reasonable.

I'm perfectly reasonable. I never said it had to be something totally original. I'm just pointing out that similar content timed to release preemptively can seriously detract from interest in this game for some people. It's a legitimate concern.

And where do you get off saying that we're not going to know what to expect on launch? Not revealing something RIGHT F'ING NOW is not the same as hiding it until it's in the final build and can't be changed. Yes, Tanaka did that, but the whole mandate of the current development team is 'don't make the same mistakes as the first time'.

[Hycinthus]

I'm thinking of this like this (and one poster above have already said it). I am solely speaking as a CUSTOMER, and not as a professional.

As a layperson, casual customer who is totally ignorant: If Aion, HellGate London, APB, want me to re-try their massively failed games, they need to be pulling all their stops in trying to convince me. I should NOT have to go to their forum and hunt for information. I should be presented on a golden plate, not a silver plate, all of the information that will convince me to re-sub! okay? this is to re-sub, meaning that it's costing me money, re-sub to their games.

It would be nice to have a free trial period, this will help a lot for me. Also, I should be able to go to youtube and see these new trailers, go to facebook twitter and hear about chatter about these. The teaser trailer site should be very robust, and should include footage of gameplays. Screenshots are nice, but further along, as we get closer to beta release, I should be able to see more and more. I believe SE has already promised this, but let's see if they can deliver.

Again, as an ignorant customer who was disappointed by Aion, Hellgate London, APB, if these games released a fully CGI trailer, it wouldn't convince me at all. I think that was a mistake to release it. They should've waited until August when they planned to have more information. The next time I see an article titled Aion: The Realm Reborn, I doubt I would click it because I already saw that CGI trailer, and I felt like I was already fooled twice. I would not want to click another link for fear of being fooled thrice.

I showed that trailer to a friend, an MMO veteran, who tried FF14, but has since abandoned it, and all he said was, "So is this an expansion? Did they fix the UI?" . I'm like WOW, we sometimes are blinded because we are so biased, but the mass throng of people are really uninformed about this, and the first thing they saw after quitting in September 2010, was that CGI trailer. No wonder that trailer received negative comments and reviews from the posters on all gaming websites.

Also I want to point out, my friend was not bitter, or hateful about it. He was genuinely sincere in asking that question, and the question was very fair. He was just uninformed. So if we have thousands of people out there, who aren't bitter, ( and these are the people we want to attract ) and are perhaps willing to give the game a second chance, then how come they are still uninformed today? I hope this will change in August.

[Fear]

^ I agree.

SE needs to let people know this is an entire overhaul and NOT a simple expansion, if people think its an expansion it will be doomed to fail.

[Starlord]

^ I agree.

SE needs to let people know this is an entire overhaul and NOT a simple expansion, if people think its an expansion it will be doomed to fail.

Agreed ^! Let people know this is almost as if this can be a Brand New Game, However if they are to expand the world from what it is ( Uldah/Limsa/Grid,Coerthas, Mor Dhona Area) then with will be Like a New Game + Expansion will have to see.. the did say on the site something is coming soon.. we don't know what it is yet :P.

Let people know this is more than a simple Patch or Expansion!

Edit: On the Facebook page when the First FFXIV 2.0 site was up it was at around 40k likes... from that time.. it jumped 10k likes that's progress tbh. It's at 50k likes now.

[Hycinthus]

Agreed ^! Let people know this is almost as if this can be a Brand New Game, However if they are to expand the world from what it is ( Uldah/Limsa/Grid,Coerthas, Mor Dhona Area) then with will be Like a New Game + Expansion will have to see.. the did say on the site something is coming soon.. we don't know what it is yet :P.

Let people know this is more than a simple Patch or Expansion!

I saw a poster above who kept arguing that this was a moot discussion, because SE has professionals in their marketing department. And I wouldn't deny that. I'm sure they have career people working on this. But the most apparent thing is that no one has heard about FFXIV 2.0. Not even people who work at my gamestops, and mind you, I live in suburb of Washington DC, there are like 5+ gamestops in MD, DC, VA areas, and this is not rural. No one knew about SE's plans.
Of course they heard how FF14 failed, everyone heard about that. But not about 2.0. If SE has career professionals working on this, I would expect by August, September, many people would have been informed, and that they would know 100% that this was not an expansion. If their career professionals are anything qualified, there should be no doubt by September everyone would view this as a brand new game.