Difficulty of normal content.

[yoshinoharu]

I thought people were leaving because of the lack of content, not the difficulty?

Kind of a common misconception here. People were leaving because the content wasn't engaging. Endwalker had plenty of content, but none of it was interesting. The difficult things were designed just to be difficult, and everything else was designed so braindead easy that there was little point to play it other than rewards. Even then though, if you don't have to work for your rewards what the heck is the point? The direction the game was going if you actually spent any time improving at the game you had two choices: Either grind mind-numbingly easy content or spam the same 5 fights over and over again (Ultimates). Most opted for the latter, and even then TOP was a failure as it was difficult for difficulty's sake and did absolutely nothing engaging or fun. It's not even about being 'hard' it's about being interestingly challenging, which a lot of Dawntrail does. I personally hope that threads like these don't ruin it for the players that are enjoying it.