I'm only sharing my personal opinion which is shared by a large number of people, but those types of people aren't the type to provide feedback, there's no source to cite. I was talking about SHB main story being poorly delivered. Like, it's way too slow paced, too much running around, too many crying npc's everywhere that require us to fix their problems before they help us prevent their murder, it was just a really dragged out, boring, and frustrating experience. Can't even call it gameplay, it's just a waste of time. The content in shb was good, the story/quest design was bad. I didn't find the story all that interesting, due to the pacing and delivery, until around the grand cosmos in the post story.
As for DT, everyone is throwing a huge temper tantrum already when the story isn't even done being told. Dawntrail started out strong til 95, then the plot twist outta nowhere and extreme shift from magic fantasy mmo to sci-fi futuristic anime mash up kinda hurt the delivery of the story, but overall the Dawntrail main story is far better than SHB. The super long and frequent scenes cause a massive disconnect for players since they aren't engaged, they're bored. I get it. I don't feel like i want to bother leveling all my jobs to max anymore, like i always do in each expansion, several times over. Already feels like there's nothing to do now that msq is done, which sucks. However, I think the players are overreacting , mixed with a bit of "monkey see, monkey do", leading more players to come here and parrot what other people say for the sake of having social interaction and attention.
As for the reasoning behind why the game is the way that it is, is very clear to see. They're attempting to bring in younger players. More subs. So they make a childish theme song, make it look really pretty and colorful, over enforce bans on people who swear or stand up for anything at all, and paint a big false image of the community and company as a whole. This is what happens when a game company sells out to take a gamble on luring in more subs. More people, more problems... that is, if they even succeed. They might just destroy the entire Final Fantasy franchise if they can't remember to stay true to themselves as they grow and move forward.