While North American players think the most important first step is to add more content, the non-WOW-playing Japanese think the Combat system is the first step.

Yoshi-P has also noted that it doesn't make a lot of sense to add a bunch of new content first when any changes to the combat/armory system would require subsequent retooling of that recently added content.

Also, while 36% of people think content is something they want right away, 85% welcome changes that would drastically alter rules set by eorzea, and 72% welcome fundamental gameplay changes.

Yes this game absolutely needs a truckload of content, but the fundamentals need to be reworked right away. The servers are quickly dieing off...