I've thought for a while this game needs rewards that aren't glam, housing items, mounts, minions, or currency

Something like giving out more personal boost items like the ones you can get from squadrons (exp buffs so that you do the activity to get the exp buff and then go use the exp buff in another activity, create rewards that make you do more stuff)

And stuff like consumable items that make you move faster in town

Things that don't feel necessary to get but feel nice to get and help you when doing other activities