Ok yes I am sure that this has been brought up many of a time in the past but I did not feel like sifting through hundreds of pages of posts so here I am.

So for context I just came back from America recently after visiting friends and the Mtn Dew event started when I was there. So as a mount collector and FF fan I had to try get it (this was before I personally found out the codes were region locked by account region) and thankfully my friends were willing to give me all the codes so I could get the mount since I really wanted that green boi. I did put all codes in and redeem to get the mount while I was over there in fear that I will miss out if I dont do it ASAP due to limited stock (you know because limited stock on a digital item makes sense right?), now skip afew weeks and I am back in england, patiently waiting for the day I could put the code in to get my mount. And you know what I get, a slap in the face of "region restricted code", seriously square you need to not only stop this nonsense.

Anyway now the context is out of the way can you guess what my suggestion is?
Go figure its DON'T region lock item codes and actually have the event's world wide not limited to a set country (you know the last time the EU got any sort of event was in 2016 and the UK wasn't even included in that), I am fine with expansion/game codes personally due to currency conversions can let people buy it for significantly cheaper in other region.
Generally I am so tired of being left out and missing out on so many events, I did get the butterfiners mount but that was because of the code not being region locked, and having friends in america that were willing to get me it.

So to dumb it down for you: Remove region locked codes and/or make the events world wide not exclusive to one region letting EVERYONE participate.