ERP/Modbeast/Mare happened.
Now you have a divided community where:

-A very small group does content/raid etc and play the game as a MMORPG but they have to deal with the bigger community aka the second life one who don't play the game at all and stay online 24/7 doing erp spamming venues, advertising modding etc, basically they are playing a version of FFXIV like Skyrim with 2500 mods installed etc, so if you aren't part of that they won't talk to you.

-The new players or returned ones that doesn't fill in both communities and quit as long they are done with current content and comes back after a big patch.