I've noticed on many occasions that I actually find better leves for my rank in cities that aren't where my guild is. For example, my blacksmith is rank 20-something. Often when I check Limsa, there aren't any local leves for 20+. I check Grid or Uldah, often they'll have at least one or two in that range. Doesn't help with anima waste, but at least helps me find more leves that are worth doing.