If the story doesn't interest you then you could try the content you haven't done. Raiding, if you are motivated by power. Or any and all side content if you like collecting cosmetic rewards such as mounts and glamour. https://ffxivcollect.com/ can help you figure out what you are missing. There is also prestige in completing some side challenges, such as solo deep dungeon runs, eureka/bozja raids and criterion savage dungeons. You mentioned not doing hunts yet. They are a way to get tomestones without doing roulettes, and if you get into spawning S ranks, also a community of people doing content together (check Faloop discord for more info). With a steady stream of poetics, you can work towards old relic weapons from ARR and HW.