Reason why frontlines is so attractive over dungeons is because you're not losing resources. You're not worrying about gear duration. You're not worrying about killing mobs and bosses and potentially being punished to start over. You can literally turn your brain off, and you'll still earn your reward regardless of how you do. It's always been like this event or not. It is a plus to everyone to go visit whether you hate it or not because of those reasons alone. Good luck finding players that are serious about the mode, because it's very few that exist.