Stop the Grind-to-the-Endgame madness!

[Gramul]

I am mildly curious but.
Why do you people apparently equate 'level cap' with 'endgame'?

Because MMO's generally don't have one overarching storyline as the central focus of the game like single player RPGs do. There is no traditional endgame from defeating a "final boss", so the next best thing is judging progress by your characters development. Especially sense you play with other players.