Don't any of you remember the Vana'diel Times? That was something you only read in your POL client, not even on the website. It had so many neat little things, like biographies of the people for whom the dynamis currencies were named after, and even in-character interviews with players. I remember when they interviewed the first guy to get the Maat's Cap

I think you're completely missing the point of what's being posted on the Lodestone, Rokien. The idea is the stuff on the Lodestone is augmenting what's already discoverable in-game.

Not to mention that the Lodestone is viewable by everyone, whether they own the game or not. It doesn't exist solely for active players; it's also there in the hopes that someone will read it, find it interesting, and start playing the game.