How about both in and out of game?

I wouldn't mind some lore bits to be read based on the Lodestone. And I wouldn't mind more being visited via cut-scenes, hidden novel bits in the game. Tutorial sections, etc.

I think all can and should be utilized, both in and out of the game. Eorza is, can, and should be more than just the in-game parts. We the community are a part of that as well and there's no harm giving us a bit of a background story on the side.

But I do agree we should get more of it in game as well.